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Universal Studios prepares to launch new Simpsons Ride

Universal Studios is replacing its Back to the Future ride with the new Simpsons ride, based on the popular animated TV series and motion picture, at both its theme parks in Hollywood and in Orlando. The new ride will open at both parks this spring.

Specific details about the new attraction are being kept secret however we know it will be a simulator ride using 80 foot IMAX screens to give the rider a virtual-reality trip through a cartoon theme park called Krustyland built by Krusty the Clown. Guests will go on a wild tour with the Simpsons family in an effort to save Bart from Sideshow Bob.

A press release from Universal Studios on April 24, 2007 stated: “Guests will be rocketed along with the Simpson family on a hysterical, almost unimaginable adventure. They’ll experience a side of Springfield previously unexplored as they enjoy the new ride’s interpretation of thrill rides, dark rides and ‘live’ shows that make up a new fantasy amusement park dreamed up by the show’s cantankerous Krusty the Clown.”

The ride will be located at both Universal theme parks — in Hollywood, California and in Orlando, Florida. In preparation for the renovation, the Florida version of Back to the Future closed on March 30, 2007. In addition, the Hollywood version closed on September 3, 2007.
“The ride is designed to duplicate the Simpsons home-viewing experience, only at high speed and with lots of screaming,” said Matt Groening in a press release.

Gift shops were opened at both parks in October 2007 in support of the new ride. The shops carry the name “Kwik-E-Mart” as they appear in the TV show. The stores sell memorabilia from the show including edibles such as fruit snacks, energy drinks and much more.

“Universal takes the most popular characters in blockbuster movies and hit TV shows and creates fun, exhilarating entertainment experiences,” said Tom Williams, Chairman and CEO of Universal Parks & Resorts. “With its unique sense of humor and enormous popularity, The Simpsons is a perfect complement to our brand of entertainment.”

In Hollywood, construction for the new ride began last September. The old Back to the Future ride was demolished then. Painting for the Simpsons ride started in January. It is nearing completion at this moment. Workers are making the final touches on the ride to get it open for theme park visitors. The opening date is slated for May 24, 2008.

In Orlando, the construction started earlier in May 2007 after the announcement of the new ride. In February of this year, concrete was laid for the Simpsons ride. By March, a Krusty the Clown head was already finished. The Orlando version of the ride could open as early as the end of this month.

Visitors to Universal Studios will have something new to look forward to later this Spring…a new ride featuring Homer, Marge, Bart, Lisa and Maggie. All of your favorite Simpsons characters are coming together for this new attraction at Universal Studios.

Information courtesy of AmericaJR

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