Orlando welcomed 46.6 million visitors in 2009, making it the most visited U.S. destination of the year. D.K. Shifflet & Associates reported the visitor number in a new report, which also highlighted that there was only a decrease in visitation numbers by 4.7%, as opposed to the 9.9% decrease that was forecasted. This strong performance is a good indicator of what is to come in the travel and tourism industry, especially in the Orlando vacations market.
93% of Orlando visitorship came from domestic travel, totaling 43.3 million. International travelers totaled 3.3 million, including a large share of visitors from Canada & the United Kingdom. This year, as expected, Canada overtook the U.K’s spot as being the top international market. There were 865,000 visitors from Canada compared to 831,000 visitors from the U.K. Orlando moved up to the #4 spot in the international visitor destination in 2009.
D.K. Shifflet & Associates is a travel research firm specializing in consumer-based travel data.